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Unclear on the Concept
What am I missing here (emphases mine)?
An Online Farmers Market
By Claire Cain Miller
The local food movement has been all about buying seasonal food from nearby farmers. Now, thanks to the Web, it is expanding to include far-away farmers too.
A new start-up, Foodzie, is an online farmers market where small, artisan food producers and growers can sell their products. Foodies in Florida, say, can order raw, handcrafted pepperjack cheese from Traver, Calif., or organic, fair-trade coffee truffles from Boulder, Colo.
“You get a similar experience to a farmers market, when you get the opportunity to meet farmers, but it is much more scalable and you get a better selection,” said Rob LaFave, a Foodzie co-founder. “Ninety-seven percent of the country does not have this kind of access to artisan foodmakers.”
An Online Farmers Market
By Claire Cain Miller
The local food movement has been all about buying seasonal food from nearby farmers. Now, thanks to the Web, it is expanding to include far-away farmers too.
A new start-up, Foodzie, is an online farmers market where small, artisan food producers and growers can sell their products. Foodies in Florida, say, can order raw, handcrafted pepperjack cheese from Traver, Calif., or organic, fair-trade coffee truffles from Boulder, Colo.
“You get a similar experience to a farmers market, when you get the opportunity to meet farmers, but it is much more scalable and you get a better selection,” said Rob LaFave, a Foodzie co-founder. “Ninety-seven percent of the country does not have this kind of access to artisan foodmakers.”
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Economic law determines that when supply exceeds demand, prices plunge. To prevent this from happening, Israel's farmers, like farmers everywhere, either destroy their surplus produce or sell it to neighboring countries for pennies. In a cruel irony, reports show that Israel's poorest families are those least likely to eat fresh fruits and vegetables, instead subsisting on unhealthful white flour- and sugar-based diets.
For years, Yad Eliezer begged Israel?s agricultural cooperatives to donate their excess produce to needy families who could not afford to buy it. The answer was always the same: "How can we be certain that this produce will not end up on the open market and destabilize our prices? How can we be sure it will be properly delivered to the poor, and not end up rotting and spoiled?" Finally, with great persistence, Yad Eliezer was given the opportunity to prove it could deliver on all the promises. And so began a unique partnership that has grown to become cherished by Yad Eliezer and the farmers of Israel. Today, Yad Eliezer's fleet of refrigerated trucks traverses the roads day and night, picking up and delivering wholesome and nutritious produce. Every year, nearly $1 million worth of produce ― melons, tomatoes, avocados, peppers, oranges, potatoes, onions and more ― are collected by Yad Eliezer and distributed directly to the poor. We are particularly proud of this program, because it costs so little and is a testament to the innate goodness of so many generous people throughout the country. (http://www.yadeliezer.org/site/whatwedo/Surplus_Produce/index.php)