I've been saying this for a while...

Advertisers: Men Are Not Idiots

Bashing Fathers and Husbands Isn't the Right Way for Marketers to Sell Products

By Glenn Sacks and Richard Smaglick

Published: April 14, 2008

The way the advertising industry portrays men has drawn increasing scrutiny in both the trade press and the mainstream media. Defenders of the status quo -- in which men are depicted as irresponsible fathers and lazy, foolish husbands -- are starting to feel outnumbered. It's an understandable feeling.

http://adage.com/cmostrategy/article?article_id=126292